HILLSDALE COLLEGE
GOAL PROGRAM
FOR THE PAST THREE YEARS I HAVE WORKED AS THE MARKETING MANAGER FOR MY COLLEGE’S ON CAMPUS VOLUNTEERING PROGRAM. THE GOAL PROGRAM STANDS FOR GREATER OPPORTUNITIES FOR ASSISTANCE AND LEADERSHIP. GOAL’S MISSION IS TO PROVIDE STUDENTS WITH A VARIETY OF VOLUNTEER OPPORTUNITIES WITHIN THE GREATER HILLSDALE COMMUNITY.
GOAL’S MOTTO “SERVICE ABOVE SELF” EMBODIES THE OTHERS-CENTERED FOCUS OF THE PROGRAM. GOAL’S VOLUNTEER OPPORTUNITIES ALLOW STUDENTS TO EXPAND THEIR HEARTS AND MINDS THROUGH SERVING THOSE IN NEED WITHIN THE COMMUNITY.
THE WORK I DO…
AS MARKETING MANAGER, MY AIM IS TO CONTINUOUSLY CREATE VISUALLY ENGAGING AND INNOVATIVE CONTENT THAT IS CONSISTENT WITH THE PROGRAM’S COMMITMENTS, VALUES, AND OVERALL BRAND IDENTITY. SOME OF MY PROJECTS INCLUDE CRAFTING STICKERS FOR EVENT PROMOTIONS, DESIGNING BANNERS FOR LARGE SCALE VOLUNTEER EVENTS, AND CREATING POSTS FOR GOAL’S SOCIAL MEDIA PLATFORMS. THIS ROLE HAS DEEPLY CHALLENGED MY DESIGN SKILLSET AS I STRIVE TO PRODUCE CONTENT THAT INSPIRES ACTION.